![]() Video file size and hostingĪnother thing to consider is the video itself. The best support for video in email is on Apple Mail, and Thunderbird. Here’s what email client support currently looks like:Īs you can see, that’s a lot of places where video is not supported. Unfortunately, support for embedded video is limited. Here’s what to weigh before you use video in your emails. And make sure your audience can even play your video in their emails. Make sure you have good video content that addresses a need your subscribers have. Other tests showed a significantly smaller increase over the non-video email.ĭon’t just add a video for adding a video’s sake. Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you. Show how your products or services work.You can decrease your unsubscribe rates with video by as much as 26%īut still, why do you want to include a video? The pros of embedded videos are the ability to:.Click-through rates increased almost 41% when Wistia included a video thumbnail in their email.Including the word “video” in your subject line can increase open rates up to 19%.And even just the idea of video is powerful: ![]() People want to watch videos, which gives video power. Yes, you can use videos in emails! And, there’s evidence that you should (at least sometimes) use video in email.Īccording to the State of Email Trends Report, only 34% of marketers are using video in email, but over 50% of those marketers say video has offered some or much improvement for their email performance. So let’s dive into the pros and cons, how to fake it, how to actually embed a real video in your email, and some examples you can take inspiration from. Email has so many things to consider that every question raises more questions. Which seems like the go-to answer for all things email. But can you actually put video in email? And should you? It depends. After all, video seems like a great way to up the subscriber experience. This question has come up a lot over the years, and we still hear it from time to time.
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